Потому что мы ориентированы на результат – для вас как владельца бизнеса и для читателей. Каждый ваш вложенный доллар мы стараемся сделать инвестицией. Каждый читатель должен найти что-то для себя в газете.
Наши читатели и ваши клиенты ждут газету и с интересом ее читают, следовательно, узнают и о вас. Поскольку вы читаете этот текст по-русски, вы знаете нашу общину, и нам нет смысла рассказывать вам, что это, как правило, образованные люди, достигшие и достигающие многого в США. Они дают образование детям, покупают дома и бизнесы, стремятся зарабатывать и поддерживать определенный уровень жизни.
«Кстати» – независимое издание, интересное, политически некорректное, мы предоставляем возможность высказаться всем, кто делает это в цивилизованной форме.
У нас реальный и проверяемый тираж.
На нашем сайте у вас будет возможность прорекламировать себя широко.
Если вы начнете работать с нами и столкнетесь с нашим отношением к делу (customer service) – вы останетесь с нами на годы.
И наконец, с нами просто приятно работать и общаться. Хотите проверить? Звоните (415) 750-1417 или пишите js@kstati.net
While we are inviting you to advertise with us, we encourage you to ask the question: why with “Kstati”?
People take our newspaper and read materials for several reasons: first, our articles can’t be found on the web. We are not copying and pasting articles from the Russian web. We were able to gather great professional team: journalists, writers, critics,who write for the paper exclusively (they are in the U.S., Russia, Germany, former Soviet Union Republics). Our writers cover events in the community as well as they analyze world events. We have open discussions, interviews, forums, opinions in the paper, we receive a lot of feedback from the community here in North California. To the youngest members of Russian – English community we offer the place where they can discuss their problems – in English (for some of them it is first language). Second reason is that our readers feel: we are not money makers – we care, because we write about what is important to them, we offer to our readers space where they can freely express their concerns, show their creativity, etc. We deeply respect our readers (even if we not always agree with their opinions), and they feel it. Third, we are nice people, too.
If you try our customer service, you will stay with us forever. Want to try?
Call us at (415) 750-1417 or email js@kstati.net
Few words about our community.
The Russian speaking community is always considered being highly educated, aggressive; they tend to be high achievers, and on the large scale they are high – bracket earners.
The political and social system in Russia has restricted people from freedom of earning, so their buying power was limited. Soviet Union was behind the iron curtain, and people could not travel outside of Russia.
Here, in the USA, Russians are willing to compensate their missed opportunities. Now they enjoy spending money not only for comfortable living, travelling, buying houses, but they also invest in their children’s education, health, etc.
Russian American Market Overview
Spending Power. Overall, the Russian market based on 1999 income as reported in the 2000 census represents a $142 billion opportunity.
The high degree of educational attainment has translated into economic advantage. Russian American households are 50% more likely to report income of $75,000 or more.
| Households Income 1999 | Russian Market | United States |
| Less than $10,000 | 7.2 | 9.5 |
| $10,000 to $14,999 | 5.2 | 6.3 |
| $15,000 to $24,999 | 9.5 | 12.8 |
| $25,000 to $34,999 | 9.7 | 12.8 |
| $35,000 to $49,999 | 13.8 | 16.5 |
| $50,000 to $74,999 | 18.7 | 19.5 |
| $75,000 to $99,999 | 12.4 | 10.2 |
| $100,000 to $149,999 | 12.3 | 7.7 |
| $150,000 to $199,999 | 4.8 | 2.2 |
| $200,000 or more | 6.6 | 2.4 |
High income combined with small households makes for an attractive per capita income.
Frequently asked questions:
Q.: What are my target audience and target market?
A.: With about a quarter million people of the population, the Northern California have become a
home to the third largest Russian-American community in the USA. There are three cities at
the center of this fast growing community: San Francisco, San Jose, and Sacramento, where
about 70% of the population reside and hundreds of Russian owned businesses and
community organizations are located.
Circulation: 9,000 copies, 52 pages, 12 colored page. For now circulation can be verified in the Anschutz Printing House, general manager is David Ceralli, his phone is 415-850-6151.
Areas of distribution in CA: Russian-owned businesses, agencies, and community organizations in San Francisco and Bay Area, San Bruno, San Mateo, San Jose, Palo Alto, Mountain View, Cupertino, Campbell, Sunnyvale; Walnut Creek, Concord, Hayward, Fremont, Castro Valley, San Ramon, and Sacramento.
Frequency: Friday weekly in CA.
Whether you want to reach a broad-based or upscale market, if you are thinking about Russian market, you should be talking to the “Kstati”. Call us (415) 750-1417 or email js@kstati.net